| Commercial management across channels (Get real-time RoI clarity on prices, 3net margins, and their erosion) | |||||
|---|---|---|---|---|---|
| 1. Optimum offer selection | 2. Effective price setting and monitoring | 3. Superior product navigation capabilities | 4. Optimum content and reviews management | 5. Robust brand protection scheme | 6. Efficient and auto-mated operations |
| Choose and continuously manage the product range sold on market-places/via 3rd party sellers | Ensure that prices reflect target position and align with the pricing of other channels, also across countries | Ensure that products are well-visible on website, e.g. by being listed early-on in search results | Optimize content (e.g. A+ content) on product pages to drive conversion and actively manage product reviews | Ensure that only original products are sold on marketplaces and that your brand is well-presented | Create a dedicated marketplace team and provide them with the needed tools and processes |
