Current
messaging
Neutral
Patriotism
Public
health
Social
norms
0%
25%
50%
75%
100%
To protect and preserve wildlife, marine life and plants.
78%
76%
74%
77%
74%
To plant more trees to absorb the gases that cause climate change.
66%
68%
69%
69%
69%
To spend more on developing clean technologies.
67%
67%
69%
67%
65%
To make businesses pay for the damage they do when their activities contribute to climate change.
48%
45%
47%
44%
50%
To reduce production over thirty years of the gases that cause climate change
65%
67%
66%
66%
62%
To give businesses a fair timetable to stop activities that contribute to climate change.
49%
52%
50%
50%
53%
None of these, governments are already doing all they should.
4%
4%
6%
6%
6%