US: What do MLS' audience and Celsius' customers think about advertising?
Statements agreed with about Advertising (%)
All
US adults
Major
League Soccer audience
Current
Celsius customers or those who would consider purchasing the beverage
Sometimes the brands that sponsor sports don't make sense
64
63
56
I love seeing that my favorite team has cool sponsors
50
56
36
I take notice of who sponsors the sporting events I watch
46
48
34
As a sports fan, I feel like I deserve special discounts from the sponsors
45
38
30
I like to support my teams by buying products from their sponsors
44
51
31
