Where the money comes from
2024 AFL club operating revenue by source, $millions.
Football income generally includes ticketing, membership, sponsorship, merchandise, and stadium-based hospitality.
AFL other funding calculated as the share of AFL distributions estimated to be owed payments such as prize money, travel subsidy and tied stadium money such as Docklands signage and AFL Members Reserve.
Other business includes health/fitness centres, rental income, education or training, community programs etc.
Adelaide and Bulldogs facility grants excluded from revenue.
AFL other funding calculated as the share of AFL distributions estimated to be owed payments such as prize money, travel subsidy and tied stadium money such as Docklands signage and AFL Members Reserve.
Other business includes health/fitness centres, rental income, education or training, community programs etc.
Adelaide and Bulldogs facility grants excluded from revenue.
Chart: Sean LawsonSource: Sports Industry AUGet the dataCreated with Datawrapper