Those who regularly get news from influencers keep up with issues and events as much or more than other Americans

Question: How closely do you keep informed about issues and events of the day?

Among those who
get news from
influencers...
Regularly
32%
46%
19%
2%
Occasionally
20%
48%
25%
6%
Rarely
21%
45%
24%
9%
Never
27%
46%
22%
6%
Creator/influencer question: “How often, if at all, do you get news and information online from individual content creators or influencers?”

Note: Survey of U.S. adults (N = 1,025) conducted September 12-21, 2024. Refused/NA responses not shown.
Chart: Center for News, Technology & InnovationSource: Americans who Rely on Content Creators or InfluencersDownload imageCreated with Datawrapper