A comparison of the 20 largest German cities

In Hamburg, almost all fashion retailers offer click-and-collect. Frankfurt am Main and Hanover are not far behind. In Berlin, only one in two shops offers this option.

The study examined ten fashion chains with a total of 169 branches, as well as up to ten local retailers per city, across Germany’s 20 largest cities – a total of 306 shops. The survey was conducted using a standardised click path starting from the homepage. Only collection services that could be selected online at the checkout or on the product detail page were included in the analysis. Survey period: March 2026.
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