Consumer Sentiment is that Environmentally Sustainability is not worth the Premium (Copy)

Percentage of respondents' willingness to spend 10 percent more on:
Large infrequent purchases if they're...

UK

Least

Most

High-quality

6%

42%

Protecting my privacy

9%

12%

Environmentally sustainable

18%

15%

USA

Least

Most

High-quality

5%

49%

Protecting my privacy

7%

13%

Environmentally sustainable

28%

8%

China

Least

Most

High-quality

5%

42%

Protecting my privacy

7%

15%

Environmentally sustainable

11%

10%