| £m | change (£m) | change (%) | ||||
| Total Category | 263.6 | 14.8 | 0.1 | |||
| Total Own Label | 12.2 | 0.2 | 0.0 | |||
| 2024 | 2023 | |||||
| 1 | 1 | Elvive | L'Oreal | 45.8 | 6.3 | 16.1 |
| 2 | 2 | Aussie | P&G | 26.9 | 2.2 | 8.7 |
| 3 | 3 | Tresemmé | Unilever | 19.6 | 0.8 | 4.1 |
| 4 | 4 | John Frieda | Kao | 17.8 | 0.6 | 3.6 |
| 5 | 5 | Herbal Essences | P&G | 16.1 | -0.8 | -4.5 |