The definition of premium has evolved from simply having more comfortable seats and better food options than the general public, to enjoying a truly unique game-day experience. As part of that change, teams are moving away from traditional suite designs to create areas that encourage more interaction between fans and make them feel like they are engaging with the players themselves. Here’s a look at some of the newest high-end experiences in the industry and a comparison on how some premium inventory has changed with time:
The Players Club at the newly renovated State Farm Arena is located behind the team benches where fans can enjoy up-close views into the player tunnel and the postgame press conferences.