Which types of adverts are cricket fans most likely to notice?
What types of advertisements are most likely to catch your attention during cricket matches? Tick all that apply (% of cricket fans in each market who agree with the statement)
56
55
49
39
41
39
25
23
24
35
16
30
37
33
23
36
14
37
49
53
31
38
26
35
Funny/humorous
Integrated (cricket stars feature)
Celebrity endorsement
Relevant to cricket
