McDonald's Consideration, Current Customer, WOM Exposure and Satisfaction scores have grown among Krispy Kreme's customers since 2022

McDonald's Consideration (%), Current Customer (%), Satisfaction (net) and WOM Exposure (%) scores among Krispy Kreme's current customers between January 2022 and April 2024.

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Consideration: When you are in the market next to purchase food or drink, from which of the following would you consider purchasing? (Delivered as a %)
Current Customer: Have you purchased food or drink from any of the following restaurant chains in the past 30 days? (Delivered as a %)
Satisfaction: Of which of the following restaurant chains would you say that you are a satisfied/dissatisfied customer? (Delivered as a net score)
Word of Mouth Exposure: Which of the following restaurant chains have you talked about with friends and family in the past two weeks (whether in -person, online or through social media)? (Delivered as %)