Overall value for money
42
Outstanding natural beauty in/near my holiday destination
36
Having friends/family in/near my holiday destination
36
The temperature/climate of my holiday destination
35
Low cost (e.g., cheap flights, hotels, activities, etc.)
29
I have been there and really liked it/special memory (e.g., wedding/engagement venue, etc.)
28
Culture and historical sites in/near my holiday destination
28
Availability of accommodations
26
Safety measures (e.g. cleanliness, crowd levels)
22
Recommended by someone (e.g., by family/friends, etc.)
21
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