Who’s buying your data from Acxiom?

Consumer Reports volunteers requested their personal data from data broker Acxiom. These are the companies the reports identified as buyers of their data.

Notes: Company names are reproduced as they appeared in volunteers’ Acxiom personal data reports, with capitalization standardized for consistency. Otherwise, company names have been left as they appeared in the reports, including typos, misspellings, duplicates and parenthetical notes. Consumer Reports appears in this table (as "Consumers Union") because it uses information derived from data brokers, including Acxiom, to understand consumer interests, including the likelihood of becoming a Consumer Reports member, but does not use the information to set prices for its products.
Chart: Derek Kravitz, Consumer Reports, Ryan Tate, CalMatters and The Markup