Figure 5
Revenue growth in 2025, by customer discovery tracking method and investment alignment
Source: PYMNTS Intelligence, SMB Growth Monitor, July 2026
N = 526: Complete responses, fielded May 1–24, 2026
Note: The four segments are not mutually exclusive, so the shares total about 108% rather than 100%. The “Tracks and invests in actual top channel” and “Tracks but invests in a different channel” segments are defined across all SMBs that track where new customers come from and have an identifiable top acquisition source. That group includes the SMBs shown separately as tracking through informal observation only, so those firms are counted in both places. Only the non-tracking segment does not overlap with the others.
