MLS Fans Put Their Money Where Their Team Is: How Sponsorships Influence Buying Behavior
| As a sports fan, I feel like I deserve special discounts from the sponsors | 64 | 43 | 55 | 50 | 45 |
|---|---|---|---|---|---|
| I like brands that stick to sponsoring one team | 58 | 38 | 49 | 46 | 41 |
| I like to support my teams by buying products from their sponsors | 68 | 47 | 58 | 53 | 49 |
| I love seeing that my favorite team has cool sponsors | 72 | 52 | 64 | 57 | 54 |
| I take notice of who sponsors the sporting events I watch | 68 | 47 | 58 | 54 | 50 |
| If you sponsor my team, I will buy your products | 62 | 40 | 52 | 48 | 43 |
| Sometimes the brands that sponsor sports don't make sense | 64 | 60 | 60 | 65 | 62 |
| Sponsorship can help keep companies socially relevant | 76 | 61 | 70 | 64 | 62 |
