Ads’ Impact on Members’ Prime Video Usage

Survey Q: If Amazon begins including ads in its Prime Video shows and movies, which of these best describes what you would likely do?

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Source: CIVICSCIENCE

NOTE: DATA FIELDED OCT. 2-9, 2023, AND DEC. 29, 2023-JAN. 19, 2024; BASE: U.S. Amazon Prime members 18+ (n=2,077)