Consumer Expectation for Institutional Ethics in Gen AI

Source: “KPMG Generative AI Consumer Trust Survey,” January 2024; note: fielded Dec. 8-15, 2023, among college-educated and informed U.S. consumers 22+ (n=1,000); respondents had to closely follow news related to scientific advances and new technologies, read a major newspaper at least daily or several times per week (print or online), have a college degree and household annual income of $75K+