Current business owners
Have never owned a business
Definitely. In fact I’m already making the changes I want to see in my life in 2025.
64%
44%
Probably. I hope to make at least one change in my life next year.
28%
37%
Possibly. I’d like to make a change next year but it could be hard for me to achieve.
7%
9%
No, or don’t know. I’m not thinking about what’s ahead for me in 2025 yet.
2%
10%
Sample: 2,438 US adults (age 18+) including 336 business owners and 2,102 consumers who have never owned a business