Current customers
Lapsed customers, neutral/positive opinion of John Lewis
Never customers, neutral/positive opinion of John Lewis
I like owning good quality products
90
84
72
I don't mind paying extra for good quality products
80
69
57
I value the opinion of experts when choosing products
74
61
53
Luxury goods are premium-quality products
55
48
45
I am willing to pay extra for next day delivery
55
36
44
Well-known brands are usually better than shop's own brands
41
30
30
I tend to choose premium products and services
39
23
20
I am willing to pay more for luxury goods
38
26
21
I have expensive tastes
33
23
20