Expected Benefits From Gen AI in Media & Entertainment Companies

Survey Q: Which of these areas do you expect testing or implementing generative AI to affect at your company in the next 12 months?

Increase productivity
27%
Improve quality of work
27%
Faster turnaround on projects
23%
Reduce headcount in some areas
3%
Reduce investment in other productivity software
3%
Other
5%
Don’t know
13%
Source: HarrisX/VIP+, May 2024; note: fielded May 2-13, 2024, among U.S. media and entertainment decision makers (n=150)