| £m | change (£m) | change (%) | ||||
| Total Category | 377.8 | 8.5 | 2.3 | |||
| Total Own Label | 4.7 | -1.6 | -25.8 | |||
| 2024 | 2023 | |||||
| 1 | 1 | Aptamil | Danone | 138.0 | -19.1 | -12.1 |
| 2 | 2 | Cow & Gate | Danone | 95.9 | -6.9 | -6.7 |
| 3 | 4 | Kendamil | Kendal Nutricare | 59.8 | 24.4 | 69.1 |
| 4 | 3 | SMA | Nestlé | 45.1 | -6.7 | -12.9 |
| 5 | 5 | Hipp Organic | Hipp | 16.5 | -2.3 | -12.1 |