Right-wing personalities are better known than their counterparts on the left.  

% Name recognition

The Searchlight Institute and Tavern Research conducted an online survey of 1,506 likely 2026 voters from April 27 - May 1, 2026. The results were weighted by gender, race, education, age, and 2024 presidential vote choice. The margin of error for this survey is +/- 3.9% and is higher for subgroups.
Source: Searchlight Institute Download image