Voters, especially women and young voters, report spending multiple hours a day scrolling on social media.

How often do you use your phone to scroll social media such as Facebook, Instagram, Tiktok, or X (formerly Twitter)?

The Searchlight Institute and Tavern Research conducted an online survey of 1,531 likely 2026 voters from March 16-18, 2026. The results were weighted by gender, race, education, age, and 2024 presidential vote choice. The margin of error for this survey is +/- 4.1% and is higher for subgroups.
Source: Searchlight Institute Download image