What is it? An image-driven social media network owned by Facebook
How much does it cost readers?Free
Audience sizeOne billion users
Which publishers are on board?Most, if not all, major publications have an account or multiple accounts
Pros for publishersOpportunity to reach young news consumers, large user base, growing monetisation prospects
Cons for publishersCurrent monetisation limits, difficult to direct traffic to publisher website, good photos or videos needed for success