What is it? | An image-driven social media network owned by Facebook |
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How much does it cost readers? | Free |
Audience size | One billion users |
Which publishers are on board? | Most, if not all, major publications have an account or multiple accounts |
Pros for publishers | Opportunity to reach young news consumers, large user base, growing monetisation prospects |
Cons for publishers | Current monetisation limits, difficult to direct traffic to publisher website, good photos or videos needed for success |