Impact of Southwest flight cancellations on Buzz and Word-of-Mouth Exposure

Displaying Word-of-Mouth (WOM) Exposure (%) and Buzz (net value) scores for Southwest.

Word-of-Mouth Exposure: Whether a consumer has talked about a brand with family or friends in the past two weeks.

Buzz: Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score).
YouGov 2022
YouGov BrandIndex | Oct. 6, 2022 – Apr. 5, 2023