Consumer Interest in Apple Vision Pro Mixed Reality Headset

Extremely interested
3%
3%
Somewhat interested
7%
8%
Not at all interested
73%
74%
Don't know
6%
3%
I'm not aware of/haven't heard about Vision Pro
11%
12%
Source: Variety Intelligence Platform via CivicScience “Apple Vision Pro Study”; Note: fielded online Jan. 25-Feb. 5, 2024 (n=1,069), and June 21-26, 2023 (n=918); weighted to U.S. Census