Usage of customer reward programs in Singapore across demographic segments

Customer rewards programs provide members with various benefits when they make repeat purchases with various retailers. These could include loyalty programs from individual brands or rewards aggregators / apps / platforms that consolidate rewards across multiple brands/retailers.

What customer rewards programs / apps do you regularly use (i.e. at least once in the last 3 months)?

YouGov 2022
YouGov Surveys: May 2024 Embed