How Caitlin Clark Raises Interest in Watching NCAA Women’s Basketball Games

Survey Q: Are you encouraged to watch more women’s basketball in the coming months because of Caitlin Clark’s recent performance in NCAA games?

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Source: Variety Intelligence Platform via CivicScience; note: fielded online April 10, 2024, among CivicScience Network respondents (N=1,444; male n=702; female n=743; 18-34 n=439; 35-54 n=480; 55+ n=527); weighted to U.S. adults; percentages may not sum to 100 due to rounding