MARKET SHARE - TOTAL TILL ROLL

Includes all expenditure through main store tills and excludes petrol & instore concessions

*This is provided to give further context to the year-on-year growth figures, which are now comparing against the accelerated take-home sales recorded during the COVID-19 pandemic.
Source: Worldpanel by Numerator decodes shopper behaviour to shape the future of the world’s leading brands and retailers.  Worldpanel by Numerator provides currency-grade consumer data representing nearly 6 billion consumers in 65 markets (including partners), offering brands a multi-dimensional view of how people think, how they shop, and how they consume, so they can set bold strategies and drive sustainable business impact. Worldpanel by Numerator has 3,300 employees worldwide.Get the dataCreated with Datawrapper