What is Twitter Spaces? | An audio chat room hosted on Twitter, where followers can tune in to listen to a discussion by up to 13 hosts / speakers on a topic. |
Audience size? | Twitter has yet to release total data on how many users have been hosting or listening to Twitter Spaces. |
Which publishers have used Twitter Spaces? | The FT, Bloomberg, The New Statesman, Tortoise, The Telegraph, The Washington Post, Wired |
Pros for publishers | It's a new way to reach readers and broaden a publication's audience; it can increase reader loyalty to that title; it can improve reporters' personal branding; |
Cons for publishers | It has an uncertain future; it's hard to monetise for publishers; it's hard to currently track analytics from Spaces |