Expected Method for Evaluating Benefit From Gen AI, Among Media & Entertainment Companies

Survey Q: How does your company expect to measure the impact in return on investment of using generative AI in the next 12 months, if at all?

Productivity
57%
Profitability
42%
Revenues attributable to generative AI
35%
New products or revenue streams
29%
Workforce readiness
23%
New business models
20%
None of the above
15%
Other
2%
Source: Variety Intelligence Platform/HarrisX, May 2024; Note: Survey fielded among U.S. media & entertainment industry decision makers (n=150)