Generation Z is the first digital native generation in American history. As such, many of the generation’s members have never known life without smartphones, social media and mobile purchasing. Gen Z’s ability to quickly learn and understand new technology, a skill shared by millennials and many in
Generation X, should encourage the sports industry to hit the gas on tech and digital innovation during the coming decades.
A Think With Google report looked at three different age brackets in 2017; at what average age did each group receive their first smartphone?