Net Ad Revenue Share of Select Companies Worldwide, 2022-2026 (% of total digital ad spending)
Google
Meta
Amazon
ByteDance
(TikTok and Douyin)
Jan
2022
Apr
Jul
Oct
Jan
2023
Apr
Jul
Oct
Jan
2024
Apr
Jul
Oct
Jan
2025
Apr
Jul
Oct
Jan
2026
0
5
10
15
20
25
30%
22%
23%
24%
6%
7%
8%
28%
28%
27%
8%
8%
9%
21%
24%
5%
8%
30%
26%
7%
10%