YouGov Screen Appeal Test (SAT) Scorecard

YouGov Screen Appeal Test (SAT) Scorecard

Evaluates the level of excitement and viewership intent generated by film/show trailers or teasers (%)

Table with 5 columns and 10 rows. Currently displaying rows 1 to 10.

Recall	40	28	58	32

Likeability (TB)	37	43	46	35
Delivery	25	38	54	29
Curiosity	32	40	37	36
Buzz	31	40	35	33
Uniqueness/ Freshness	16	17	16	20
Eagerness to watch	37	41	34	35
Big screen pull	38	40	39	37
CAS (Combined Appeal Score)	30	37	37	31