Gen Z trends hold across US regions, genders, and types of employment
% willing to pay extra for brands that support causes that they care about
Gen Z
Non-Gen Z
0
20
40
60
80
100%
Employment type
Gender
Region
89%
77%
88%
80%
86%
80%
91%
79%
87%
71%
91%
83%
88%
73%
94%
80%
Northeast
South
Midwest
West
Men
Women
Blue collar
White Collar
