Gen Z Will Exchange Data for Personalization
Please rate your level of agreement with the following statements
Gen
Z
Non
Gen Z
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
5.5
6.0
6.5
7.0
I usually accept all cookies
4.5
4.9
I would share my personal data in exchange for a better website experience
3.6
4.1
I would share my personal data in exchange for free access to online content
3.6
4.1
