Online formats highlighted in blue
Media | Q1 2021 ad spend (£m) | Q1 2021 year-on-year % change |
---|---|---|
Search | 2,498 | 12 |
Online display | 2,012 | 13 |
TV | 1,195 | 0 |
of which VOD | 173 | 13 |
Direct mail | 245 | −17 |
Online classified | 243 | −8 |
National newsbrands | 176 | −19 |
of which online | 77 | 10 |
Radio | 155 | −5 |
of which online | 14 | 25 |
Regional newsbrands | 117 | −22 |
of which online | 58 | 9 |
Magazine brands | 111 | −14 |
of which online | 50 | 13 |
Out of home | 97 | −65 |
of which digital | 59 | −60 |
Cinema | 0 | −100 |