And when they had a choice of property insurer, more than 40% of homeowners based their decision on cost.

Q: How did you choose your insurer?

Sun Sentinel/Orlando Sentinel survey of 1,511 Florida homeowners with property insurance conducted by the Public Opinion Research Lab at the University of North Florida between July 16 and July 31, 2026. The overall margin of error is +/- 3.2 percentage points.