What consumers think about AI-generated advertising by use case
How comfortable, if at all, are you with brands using artificial intelligence (AI) in their advertising and communications in each of the following circumstances? (Showing net responses across 17 international markets)
Net:
Comfortable
Don't
know
Net:
Uncomfortable
Creating a virtual ambassador (in place of a celebrity spokesperson)
34%
15%
51%
Editing product images (in place of graphic designers)
39%
13%
48%
Generating advertised product images (in place of product photography)
39%
14%
47%
Generating descriptions and taglines on what is being sold (in place of copywriters)
43%
15%
42%
Deciding placement of advertisements in media channels (in place of advertising professionals)