Essential
Brick and Mortar
Online
Household food & drink
64
32
Household cleaning & laundry
51
24
Personal, hair, facial and skin care
46
33
Medicines and medical supplies
42
20
Sanitary care
35
17
Discretionary
Brick and Mortar
Online
Clothing
30
42
Cosmetics
21
19
Footwear
19
25
Books*
12
25
Furniture & home décor
11
14
Mobile phones
8
13
Household appliances
6
9
Jewelery and watches
6
10
Household consumer electrical items
6
11
Personal computers
5
8
Entertainment items
4
14
Video gaming
4
10
eReaders, Tablets
2
4