What does success look like to you in 2024 for your business? Which of the following is your primary goal?

Sample: 2,087 US adults (age 18+) who are self-employed.
Source: Intuit QuickBooks "Entrepreneurship in 2024" Report. Online survey of 4,583 US adults with income from employment or self-employment, commissioned by Intuit QuickBooks in December 2023. Embed
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