What format would you prefer companies deliver the following types of content to you?
| New product/service news | |
| Short form video | 37% |
| Long form video | 18% |
| Live stream | 4% |
| Image | 19% |
| Image carousel | 19% |
| Audio-only | 2% |
| Educational product/service content | |
| Short form video | 36% |
| Long form video | 27% |
| Live stream | 7% |
| Image | 14% |
| Image carousel | 10% |
| Audio-only | 5% |
| Company-specific updates | |
| Short form video | 30% |
| Long form video | 18% |
| Live stream | 8% |
| Image | 23% |
| Image carousel | 16% |
| Audio-only | 4% |
| Customer Q&A | |
| Short form video | 30% |
| Long form video | 16% |
| Live stream | 17% |
| Image | 17% |
| Image carousel | 13% |
| Audio-only | 5% |
| Industry educational content | |
| Short form video | 25% |
| Long form video | 27% |
| Live stream | 11% |
| Image | 15% |
| Image carousel | 10% |
| Audio-only | 10% |
| Discounts and offers | |
| Short form video | 21% |
| Long form video | 10% |
| Live stream | 7% |
| Image | 34% |
| Image carousel | 21% |
| Audio-only | 4% |
| Short form video | Long form video | Live stream | Image | Image carousel | Audio-only | |
|---|---|---|---|---|---|---|
| New product/service news | 37% | 18% | 4% | 19% | 19% | 2% |
| Educational product/service content | 36% | 27% | 7% | 14% | 10% | 5% |
| Company-specific updates | 30% | 18% | 8% | 23% | 16% | 4% |
| Customer Q&A | 30% | 16% | 17% | 17% | 13% | 5% |
| Industry educational content | 25% | 27% | 11% | 15% | 10% | 10% |
| Discounts and offers | 21% | 10% | 7% | 34% | 21% | 4% |
