Level of AI integration at UK journalists' main news outlet – by outlet’s media cultural background

Two thirds of journalists whose main employer is a newspaper say that there is at least limited AI integration, but AI integration is less common for broadcasters and magazines.

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gen_nr_use. To what extent is AI technology integrated into the newsroom processes at your main employer's news outlet? media_outlet. How would you describe the background of the main outlet you work for? Base: Newspaper = 122, Internet native = 170, Broadcaster = 89, Magazine = 239. Note: Excluding those that said they 'don't know' the level of AI integration.

Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.