Willingness to pay for home pickup

Imagine you had to return an online purchase and the retailer offered you the following two options to start your return:

• Option #1: For $5, a driver will pick up your return from your home.
• Option #2: At no cost, you drop off your return at a shipping location.

How far would the free drop-off location have to be from your home for you to choose Option #1?

2200 US consumers surveyed December 2023
Source: Pitney Bowes BOXpoll
Pitney Bowes