Shopping Preference For A Retailer Or Brand’s Website Is On The Rise. The growth in preference notably increased to shop at a “Retailer and Brand’s website,” rising +36% y/y in 2022 and +56% y/y in 2021 for A18-24, and +18% and +44% y/y, respectively, for A25-34. This could be due to improved digital capabilities following increased investment by both brands and retailers that, in many cases for leading entities, began pre-pandemic.