In the last 12 months, has your business used social media for any of the following?

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Sample: 309 Black small business owners and decision-makers and 1,000 non-Black small business owners and decision-makers (age 18+)

Source: 2025 Intuit QuickBooks Black History Month Survey. Online survey of 309 Black small business owners and decision-makers and 1,000 non-Black small business owners and decision-makers throughout Canada. Commissioned by Intuit QuickBooks and completed in February 2025.