In the last 12 months, has your business used social media for any of the following?
Black Small Businesses
Non-Black Small Businesses
Promoting products or services
58%
57%
Building brand awareness
51%
49%
Engaging with customers
46%
50%
Networking with other businesses
36%
28%
Market research
35%
28%
Sharing company news and updates
35%
39%
Recruiting employees
30%
25%
N/A - the business has not used social media in the last 12 months
6%
14%
Other
0%
0%
Sample: 309 Black small business owners and decision-makers and 1,000 non-Black small business owners and decision-makers (age 18+)
Source: 2025 Intuit QuickBooks Black History Month Survey. Online survey of 309 Black small business owners and decision-makers and 1,000 non-Black small business owners and decision-makers throughout Canada. Commissioned by Intuit QuickBooks and completed in February 2025.
