Data above was provided by YouGov’s BrandIndex brand tracker, based on surveys completed by a representative 4,000 people each day. The dataset considers advertising in selected categories in 2021 to November. The score is based on combined ad awareness, brand buzz and consumer consideration metrics. Data on the following pages was primarily based on System1's star rating system, based on the emotional response of 150 consumers to 95% of the adverts aired on British TV, and predicted sales effect. It is also informed by the YouGov data.