Shopify Store Category - Average Conversion Rate Fashion/Apparel: 1.3% to 2.0% Home & Garden: 1.5% to 2.3% Electronics & Hardware: 1.4% to 2.0% Health & Beauty: 1.6% to 2.2% Sports & Recreation: 1.5% to 2.1%
2023 Shopify Store Conversion Rate Benchmarks
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