Proportion of social media users paying most attention to news media and news creators

ALL MARKETS
Figures by age group

Q12_Social_sources. You said that you use one of these networks for news … When it comes to news on these networks, which of these sources do you generally pay most attention to? Base: Social media news users across 48 markets aged 18–24 = 7837, 25–34 = 12,161, 35–44 = 11,850, 45–54 = 10,618, 55+ = 19,827. Note: Showing ‘mainstream news’ category and ‘news creators’/‘other creators’. Respondents could select more than one option.
Source: Mapping news Creators and influencers in social and video networks, October 2025.

Get the data Embed
Reuters