Research done on how many marketing software tools mid-sized companies are using. Mid-sized businesses use on average 27 marketing software tools. Methodology: Stackbeam researched 15 companies per company size category (n: 45) and used 4 different technographic tools to validate the tool stack and the findings per company. Each company was also manually observed to see website pixel fires to specific tools. Selection of companies: Cross-vertical selection ranging from retail, travel, e-commerce, services, B2B and auto industries.
Research done on how many marketing software tools mid-sized companies are using. (Total n: 15 companies per company size) Methodology: Stackbeam used 4 different technographic tools to validate the tool stack and the findings per company. Each company was also manually observed to see website pixel fires to specific tools. To find server-side tools used we have also studied documentation from the companies in the study on tools they use. Selection of companies: Cross-vertical selection ranging from retail, travel, e-commerce, services, B2B and auto industries.